From: Bob Serling
People tell me I have the best business in the world.
Why? Just take a look at one of my typical days…
I wake up in the morning, read the sports and comics online while having tea and some fruit, then walk into my office at home and send a text. Immediately, my top engineer is dispatched to China for a month to work out the manufacturing specifications for my toy.
At the same time, my industrial engineer – one of the top engineers in the business – is working on a chemical compound for a component of my toy that will make a brilliant, glowing ball of sparks that’s both cold and safe.
My patent attorney? She’s making sure that all the proper protections are in place so no one tries to create a competing product. She’s also closing deals with six of the top celebrities in this field to feature their names and companies on my toy.
Then there’s my graphic design team. They’re hard at work creating an attractive, eye-popping package that kids will love. And a collection of full-page, full-color ads that will run in kids magazines. Oh… and another team of creatives is working up story boards for the television commercials that will spread the word to millions of kids every morning during cartoon shows.
Once all that work is complete, hundreds of other employees roll into action for me. A team of salespeople spreads out all over the world – some in person, some on the phone – to make sure that Wal-Mart, Kaybee Toys, Target, CVS, Walgreens, Amazon and thousands of other websites are stocking up with my toy.
Behind the scenes, the production line is rolling, cranking out hundreds of thousands of copies of my toy, all featuring the six celebrities whose popularity makes this toy sell like hot cakes. More employees are working the production line assembling my toy, inserting the toys into their packaging, loading the packages into boxes, putting the boxes onto pallets, and then shipping them around the world to the stores and websites that will sell them.
I use the term “my” employees, and they are, because they’re all devoted to making my toy successful. BUT – I’m not in charge of any of them, I don’t pay a penny of their salaries, they don’t report to me and I’m not responsible for seeing that any of the tasks I’ve listed here get done.
That’s because I’ve licensed my toy idea to a major toy company and all these employees are working on my behalf… but I don’t have to pay their salaries or lift a finger!
This is how I make my living. By inventing ideas for products, carefully test marketing to prove in advance that there’s a large market of customers hungry to buy my products, and then licensing them to large companies for a sizable advance plus a percentage of the profits.
In addition, because of the experience I’ve accumulated, other companies pay me substantial fees and royalties to handle licensing their products for them. Just this week, one of the most highly regarded training organizations in the world agreed to give me the exclusive worldwide licensing rights to a group of their products. Actually, I shouldn’t say “give me”, because they paid me a hefty retainer to represent them.
Because most of my licensing deals are done by Zoom, I work out of my home and easily get everything done with just one assistant. So you’ll never catch me in a suit and tie (which I hate). Instead, I’m wearing a pair of jeans and a comfortable shirt.
Frankly, I couldn’t imagine a better “job”. I get to think up ideas for all kinds of products and companies pay me substantial fees to license them. So I don’t have to do any of the tasks that I don’t like or I’m not good at. And I never have to risk any of my own money.
I mean, is this the best job you’ve ever heard of? It certainly is to me.
Now, don’t get me wrong, while the process is reasonably simple, it does require a lot of hard work. But at the same time, I can pick and choose when I work, where I work from, and take as much time as I want to be with my family, take vacations, or indulge my passion for nature photography.
Does this sound like the kind of work and lifestyle you’d like to have?
If you have a million-dollar product idea… or if you’re a reasonably creative person… or if you look at products and wonder “why the heck didn’t they include this feature on it?”… then you can make a great living licensing your ideas to companies like I do.
The truth is, just about anyone who is willing to apply themselves and learn my system can succeed at this. You can even do it part time, just a few hours a week if you want.
You see, I didn’t have a lick of experience when I started and I’m not an engineer or graphic designer – in fact, I have less than one semester of college. But what I do have is a step-by-step system that allows me to invent dozens of ideas each month, weed out only those with the strongest chance of success, and get them in front of top companies that are eager to license them.
Now, you may be wondering if there are very many companies to license your ideas to. And the answer is an emphatic “Yes!”
Here’s why – and if you get nothing else out of reading this, this is the most important piece of the puzzle. This is the key to why anyone with a good idea can make an excellent living as a product developer (that’s the professional term, rather than “inventor”). So please be sure to read the next paragraph twice.
Because of the explosive growth in global business, much of it brought on by new technologies and changes in culture, smart companies realize that in order to stay ahead of the competition, they must bring new ideas to market at a rapidly increasing pace. And since they recognize that a great idea can come from anywhere, they eagerly welcome marketable ideas from outside developers they can use to get a leg up on their competition.
This is a great deal for these companies and for you, the product developer. The companies can tap into an unlimited stream of profitable new ideas without paying the salaries of a massive research and development staff. And as a product developer, you and I can make six to seven figures doing just the fun part of inventing ideas – without any of the cost or risk of building a company with a load of employees.
That’s a pretty sweet deal all around!
BUT – there’s one problem that can derail your success in an instant. And the sad part is, almost every inventor and product developer falls victim to this. In order to avoid this potentially disastrous problem and make sure all your product development efforts are as successful as possible, here’s what you must know…
There are hundreds of books, courses, and websites on inventing and licensing products. But the problem is, they’re all based on “old school” conventional wisdom. And that conventional wisdom is completely backwards.
What’s worse is that the old school way of inventing
absolutely guarantees that 98% of all new product ideas will fail
Need proof? The United States Patent and Trademark office issues 456,000 patents every year. Yet, according to the U.S. Patent Office, fewer than 2% of those products ever make it to market!
What's responsible for such dismal results? Quite simply, the conventional wisdom for developing products and taking them to market is backwards. And it kills 98% of great product ideas before they ever have a chance.
But this doesn't have to happen. Because my "reverse inventing" process is completely different.
It turns the conventional wisdom on its ear and makes the inventing and licensing process far more effective. So effective that my success rate hovers around 70% – far surpassing the anemic industry rate of just 2%. And I guarantee it will give you the ability to invent as many hot new product ideas as you'll ever need and license them to major corporations for substantial royalties.
Here's a quick overview of my "reverse inventing" process:
Now, if you’re a business owner, you follow the exact same steps, except instead of licensing out your product, you sell it to your customers. Not only will this process make you a lot of money, but it will leave your competitors wondering what hit them.
The process I've just shown you is simple, yet incredibly powerful. In my humble opinion (OK, maybe not so humble :-), it's your fastest, safest way to make a small fortune from your big ideas. In fact, here's just a sampling of some of the ways I've applied this process to generate millions in revenue.
Case Study #1: Skateboard Toy
You may have heard of the toy skateboard I created and licensed to a major toy company. It featured the logo of Tony Hawk and half a dozen other high profile skateboarders and was sold in Toys-R-Us, Wal-Mart, Kaybee Toys, Target, Amazon and thousands of websites all over the world.
How did I pull this off despite having no previous experience in the toy industry? By applying the "reverse inventing" steps I showed you above. Plus, I currently have a couple new toys and gift items being considered by major corporations.
Case Study #2: Educational Software
I co-founded a software company, licensed the software out at first, and then sold the company for $6.4 million in just 17 months. That company is still going strong and boasts an impressive customer list that includes General Electric, Cars.com, Johnson & Johnson, Kaiser Permanente, Pioneer, Sunguard and more. Here again, I had zero previous experience in the software or education fields.
Case Study #3: Marketing Campaigns
Although I'm strongly involved in creating and licensing ideas for products and services, I'm probably best known for licensing marketing campaigns to my clients – and for having taught thousands of people how to do this.
There's a letter I wrote that has now become known as "The $25 Million Letter". People call it that because this one-and-a-half page letter landed an agreement for a $25 million contract the first time my client sent it out. But equally important, I've taken this same letter, made slight modifications to it and licensed it to clients in 14 different industries. And collected handsome fees and royalties each time.
I also created a licensing strategy for the late Corey Rudl that pulled in $1 million profit for his business in the first week – and a total of $2.6 million in a few months. And I made a hefty six figures just for my idea.
Or how about the 3-word phrase I created for a prominent sales training company that paid me a quick $15k to use it? Can you think of a faster way to make a serious profit than that? I could give you many more examples of marketing ideas and campaigns that I've licensed out, but I'm sure you get the picture.
Case Study #4: Licensing Agent
A minute ago, I mentioned that one of the world’s elite training companies has hired me to license their materials to large corporations. And that I get a five-figure retainer plus a significant percentage of the profits for doing this.
Well the deal is even better than what I described. Because what I didn’t mention is that a deal like this can easily continue for ten years or more. Which means I collect my royalties for years to come. And the more corporations I can find to license these training materials to, the more money I make.
But what makes it even sweeter is that not only can I act as a licensing agent for a company’s materials like this, but I can also do this for dozens of other companies’ products as well.
After all, the licensing process is nearly identical regardless of which industry you want to use it in. So there’s nothing stopping you from acting as a licensing agent – just as I do – for a wide variety of products. Which means that you don’t even have to come up with your own ideas for what to license. All you need is the ability to take other companies’ great ideas and license them for an upfront fee and a percentage of the profits.
What I’ve just shared with you should give you a strong understanding of how immense the opportunity is that licensing inventions makes available to you. And how anyone can tap into this to make serious money with licensing.
However, as with anything that’s worth doing properly, while it is simple, it isn’t necessarily easy. Licensing your big ideas takes real work. There are many steps and many nuances to each step.
If you make a serious mistake during any of these steps, it can make all the difference between success or failure. Believe me, I’m made many such mistakes over the years and I know from first-hand experience how just one mistake can derail your entire project.
On the other hand, developing and licensing inventions isn’t exactly rocket science. The fact is, I have less than one semester of college and I managed to figure out the process through trial and error.
Now you could probably figure it out on your own too, but it would take you years, just like it did for me. Or, you can get in-depth training, master the entire process in the shortest time possible, and quickly be licensing out your big ideas and get paid handsomely in return.
All of this is available through my new program…
In order to make sure you’re capitalizing on every licensing opportunity, I’ll be taking you through my “reverse inventing” process step-by-step, giving you in-depth training, and providing recordings of my best support and coaching sessions. So let me show you what we’ll be covering in this unique program.
In order to benefit from the full profit potential of licensing your big ideas, you’ll discover exactly how to use my proprietary process to “reverse” the conventional licensing wisdom and…
What you’ll discover will give you the ability to create breakthrough product ideas on demand, test the market quickly and inexpensively, kill the losers and invest only in the winners, and successfully license your products for substantial royalties in the fastest time possible.
Reverse Inventing is designed to give you everything you need to be successful with licensing in the shortest time possible. It was originally presented as a $3,750 per seat, 8-week coaching program with in-depth training, a step-by-step roadmap and live support provided by me personally. During this program, I shared everything I do to produce a high six-figure income with licensing with the members – and now you’ll have the exact same materials.
You’ll be able to avoid the serious and costly errors that most inventors and product developers make… focus only on those tasks that get the best results as quickly as possible… and get personalized training, advice and coaching that will dramatically accelerate your success. Here’s an overview of how all of this is delivered:
What I’m about to tell you is very important. I really don’t want you to start in this program without understanding completely what it will take for you to succeed.
The bottom line is this: it helps to be a bit of a dreamer to succeed with licensing your product ideas to companies. But at the same time, you cannot be just a dreamer. You must be a dreamer and a doer. And of the two, doing is the most important part of the equation.
Please be very clear that in no way is licensing inventions a “get rich quick” formula. While you can make an excellent living licensing your product ideas – and even become a millionaire, the reality is that it takes a commitment to action more than anything else.
Sure, there are situations where someone does everything right and lands a massive deal on their first try. I’ve seen it happen a number of times. But more often than not, you’re going to have to dig in and put a number of product ideas out there in order to land your first deal. And you have to be willing to hear a few “nos” before you’re rewarded with your first “Yes”.
The simple truth is that product licensing is a steady process that requires work and patience. At the same time, you can easily start with just a few hours per week, it’s a load of fun and there’s nothing that compares to the feeling of having a company tell you “Yes” they want to license your product and then getting that check for your advance in the mail.
But if you think there’s some magic that will make you wealthy overnight or that you aren’t going to have to learn new skills and diligently apply them, then this program certainly is not for you.
On the other hand, if you are willing to apply yourself, learn and follow a simple system and consistently do the tasks it takes to be successful, then this program can open the door to an entirely new and rewarding way of life for you.
With that in mind, here are the details on how to enroll in this program.
All of the materials I listed above are now available for immediate access on a members-only training site. You can start using and applying this innovative process to make serious money with your ideas in the next few minutes.
The enrollment fee for the Reverse Inventing program is just $1,297. These are the exact same materials that previously sold in the coaching version for $3,750. Which means you’re getting this program at a full 65% discount off what the members of the coaching program paid.
The reason I’ve made this program so affordable is because I’m on a mission to share this powerful yet extremely simple process with as many people as possible. I’ve made a lot of money from inventing products and licensing them and I’m convinced it levels the playing field for anyone who wants to make serious money – and have a great time doing it – without any risk whatsoever.
However, because you are getting all the same materials as the $3,750 coaching version for just $1,297 at this deep discount, all sales are final. There are no refunds and no returns and by placing your order you agree to these terms.
To enroll now at this deeply discounted price, just click this link:
Yes, I’d like to enroll and take advantage of your 65% discount
Yes, I’d like to enroll and take advantage of your 65% discount
Inventing and licensing products is a wonderful business – or to use as a side business for raising extra money. It has changed my life far beyond what I could ever have imagined, both in the pleasure I get from seeing my products on store shelves and websites and for the financial rewards. And I’d love to show you how to enjoy a similar level of success.
You’re just a click away from starting to profit from inventing and licensing out your own products. So enroll now to start enjoying the financial rewards and lifestyle available from being a successful inventor/product developer. Just click here to get started:
Yes, I’d like to enroll and take advantage of your 65% discount
I look forward to showing you how easy it really is to turn your hot ideas into serious profits.
Regards,
P.S. Here’s the legal stuff.
As mentioned, because you’re getting all the materials from the Coaching version of this program that sold for $3,750, which includes everything you need to create blockbuster product ideas and license them for sizable royalties, all sales are final. And there are no refunds or returns.
Sorry, but my lawyer wants me to make sure to state this stuff so it’s clearly understood.
Have a question about the Reverse Inventing course?
I’ll be happy to answer it. Just send an email to:
reverse@LicensingLab.com