From: Bob Serling

If you’d like to discover a simple, innovative way to take a single piece of Intellectual Property once, license it hundreds or even thousands of times, then repeat this again and again – this letter will show you how.

Most importantly, by licensing your IP, you can often make more money than you make from your main business.

I show you exactly how to do this in my program, IP Licensing Made Easy. It’s very different from the typical licensing methods you’ve likely seen because it multiplies the value of a single piece of Intellectual Property, delivering the value of hundreds or even thousands of pieces of Intellectual Property without any additional work.

As you’ll see in a minute, it only takes 8 simple steps – so simple, you can begin seeing significant licensing revenue in just two weeks.

Best of all, it doesn’t require you to have any previous experience with licensing or spend much time developing your IP, because every entrepreneur or business already has many forms of licensable IP that are easy to identify.

And you can capitalize on my simple licensing process over and over again, regardless of whether you’re a complete beginner with licensing or you’ve had years of experience.

As I mentioned, using IP Licensing Made Easy gives you the ability to make far more by licensing your IP than you’d ever make by selling it.

How much more?

With one of my own marketing services, I made $420,000 delivering it. But that pales in comparison to the $2.7 million I made by licensing it.

Then there’s my once student and now friend, Johann Nogueira. His company makes about $1 million a year from sales of his software – and another $9 million from licensing it!

This program will focus on the exact framework I created to license my own IP and then repeated many times with other products and services. It’s a simple framework that anyone can duplicate.

What kinds of IP are the best to license?

Just about any form of Intellectual Property can be licensed thousands of times. The only requirement is that your IP contains valuable benefits that many other people or businesses would like to gain.

Just a partial list of the kind of IP I’m talking about includes:

• Books, courses, and training programs
• Seminars and workshops
• Software and apps
• Training programs for improving the use of other peoples’ software and apps
• Marketing systems and processes
• Business systems and processes
• Sales processes
• Information technology systems and processes
• Accounting systems and processes
• Consulting and coaching services
• Exercise programs
• Training for getting the most out of other peoples’ exercise programs
• Diet programs
• Recipes that make it easier to follow diet program
• Pet care and pet training
• Specialized material on any type of hobby
• Manufacturing processes
• Medical treatments and processes
• And the list goes on and on!

So as you can see, there’s almost no limit to the types of IP you can license. Plus, because your IP already exists, the upside is enormous and there’s no downside whatsoever.

Here’s how to find the untapped profits
in YOUR Intellectual Property

The list I just gave you demonstrates how broad the range of licensable IP really is. And it probably sparked a number of ideas already for licensing your own Intellectual Property.

But let’s drill a bit deeper. Because I’m sure the two burning questions you have right now are...

• How valuable is your own Intellectual Property?
• Are you sitting on unclaimed profits that could easily be worth millions to your business?

Fortunately, it’s very easy to determine where your business stands on this.

The seven questions below will tell you immediately whether or not you stand to benefit by licensing your Intellectual Property to other companies. Take a minute to answer them now:

Question 1: Do you have a product or course that sells well and could benefit from greater sales reach?

Question 2: Do you offer a service that other service providers could also offer, giving you broader market coverage?

Question 3: Are there additional markets you could be selling into but don’t have the staff or budget to cultivate these sales?

Question 4: Have you developed systems or processes that could be used effectively by other companies within your industry or in other industries?

Question 5: Have you developed proprietary software for carrying out any aspect of your business that could be used by other businesses?

Question 6: Do you have marketing methods or materials that could be modified and used effectively by non-competing businesses?

Question 7: Do you have any other processes, systems, formulas or any other form of Intellectual Property that would be of value to other businesses?

If you answered “Yes” to one or more of these questions, then your business is in a position to license out your Intellectual Property and generate large streams of income for many years to come.

So let’s switch things up and I’ll show you how this is all done.

Here’s just some of what you’ll discover
in this program

IP Licensing Made Easy shows you how to realistically make more money by licensing your Intellectual Property than you make from your main business. And how anyone can do this with little cost and no risk.

Here’s just some of what you’ll discover

• How to determine what the best IP is to develop for any market. One of the keys to licensing your IP as many times as possible is having the right IP for the right market. And my simple IP Inventory Tool lets you determine that in just 10 to 20 minutes.
• Why you already have 5 to 10 existing forms of IP. Every entrepreneur or business owner already has a number of existing forms of IP – but you often don’t recognize them. Here again, the IP Inventory Tool reveals lucrative IP you already have but you’re currently overlooking.
• Quickly format your IP in a way that will have massive appeal, letting you license just one piece of IP hundreds or even thousands of times. Another major consideration for licensing your IP as many times as possible is the way you format it. There’s at least a dozen different formatting options and I’ll show you how to easily determine which is the ideal format for your specific IP.
• Prove that your IP will sell – and get paid $40,000 to $130,000 to get your proof. Above all else, this is the most important section of the training. First, it’s nearly impossible to license your IP without proof that it will sell. Second, since you have to generate proof, why not get paid a healthy sum to do that? And that’s exactly what you’ll discover how to do in this portion of the training.
• Create your licensing package. Gain a clear understanding of which components you must include in your licensing package to make it as easy as possible for your licensees to achieve maximum success and pay you maximum royalties.
• The simple framework that lets you license every piece of IP you create hundreds or even thousands of times. This is my entire 8-step framework, laid out in a simple blueprint you can always rely on to create and license unlimited IP properties as often as you’d like.
• THE single most important factor in successfully licensing your IP. Miss this and it’s nearly impossible to find anyone to license your IP. There’s one critical factor that makes or breaks every IP licensing deal – and I cover it in complete detail so you can leverage it every time to license your IP as many times as possible.
• 3 foolproof ways to identify the ideal licensees for your IP. Making your IP available to the ideal prospects to license to is a great way to speed up the number of deals you make and substantially increase your commissions. My process gives you 3 ways to nail down exactly who your ideal licensees are in just 15 minutes.
• The best ways to approach potential licensees. What’s the best way to make your initial contact with potential licensees – email, webinars, VSLs or some other method? You’ll find out exactly which method is best, depending on the type of IP you’re licensing and the prospects you’re licensing your IP to.
• How much to charge as your licensing fee. This is the single area that causes the most confusion when licensing your IP, regardless of whether you’re new to licensing or you’re already experienced. Find out how to determine exactly what to charge so your licensees love you and quickly say, “Let’s do this deal!”
• Choosing the best schedule for your licensing fee payments – monthly, quarterly, annually, by the seat, and more. Different ways to license your IP require different payment schedules. This portion of the training makes it simple to determine the ideal payment schedule for your IP, so you never run into problems with licensees paying you.
• How to make sure you get paid on time and in full with every licensee. Collecting your licensing fees and commissions can be simple – or a complete nightmare. Discover a simple process that guarantees you get paid in full, on time, every time.
• Case Study #1 – How a small company added $720k in profits by licensing their recipe for dog biscuits instead of selling it. This is quite possibly my favorite case study ever, because it shows how just about anything can be licensed – including a recipe for dog biscuits! And it shows just how profitable licensing can really be.
• Case Study #2 – How one of my clients made $1 million in profits the first month they used my simple process to license their IP. And turned that into $2.6 million in profits every year. To make it even better, they used just one simple licensing method that only requires a few hours of time – and it can be automated to repeat again and again.
• Case Study #3 – The exact model I used to make 324% more profit by licensing one of my IP properties than I made by selling it. I’ve said many times that on average, I make 300% more by licensing my IP than I make by selling it. And this case study lays out the complete details of exactly how that’s done.
• IP Licensing Roadmap #1 – License your IP to others to use. This program contains a lot of training material and even though it’s presented in a logical, step-by-step manner, it could be difficult to find everything you need to license your IP if you had to scour through it all.
  
  So I’ve taken all the critical details for each of the 8 steps and created an easy to use Roadmap that you can refer to any time you want to create new IP, have a new piece of IP to license, or just need a refresher. At 26 pages, it’s short enough to deliver everything you need and detailed enough to make sure you’re getting the best results with all your licensing deals.
• *** ALL New *** IP Licensing Roadmap #2 – License your IP to others to sell. The original version of this program focused on just one form of licensing – licensing your IP to others to use. But it didn’t contain any information on licensing your IP to others to sell.
  
  So in this all new version of the program, I’m including everything you need to license your IP to others who want to sell it and pay you a commission for each sale they make. And in order to make this as easy as possible, I’ve created a brand new Roadmap for this method. So any time you want to create IP to license to others to sell, or actually license it, everything you need is right at your fingertips.
• How to select additional pieces of IP and repeat the process over and over again. Licensing your IP and collecting consistent commissions for years on end is a fantastic business model. And it gets even better once you understand the simple recipe I share for easily repeating the process over and over again.
• Plus much, much more

What’s included in IP Licensing Made Easy

This version of IP Licensing Made Easy includes all the training, marketing pieces, and sample legal documents from my coaching program that sold for $4,250 per seat. PLUS, the all new Roadmap for licensing your IP to others to sell.

But because I’ve put this in a self-guided course format, I’m able to make it available at an ultra-low price, which I’ll reveal in a minute.

Plus, in addition to the comprehensive training materials that step you through all 8 steps of the complete system, Roadmap #1 for licensing your IP to others to use, and Roadmap #2 for licensing your IP to others to sell, you also get these bonuses…

BONUS #1: The IP Licensing Toolkit

In many of the 8 Steps of this system, you’ll need a variety of marketing and legal documents. Everything from invitation emails, to a complete follow-up sequence, appointment setting scripts, an effective sales presentation, legal agreements, training documents and more.

IP Licensing Made Easy Toolkit is a complete collection of every marketing piece and legal agreement you’ll ever need. Plus, it's all here in "done for you" format.

All documents are in Word format so all you have to do is open a document, cut and paste and you’re ready to go.

If you were to hire a skilled copywriter and documentation specialist to create a complete collection of marketing, legal and training documents like this for you, the cost would easily exceed $35,000. But you get them all in cut-and-paste format as an advantage of being a member of this program.

SPECIAL Bonus #2

To make it even easier to get exceptional results even faster, I’m including a new, special bonus.

A short time ago, I recorded a LIVE, 90-minute Q&A call where I answered questions on my complete 8-step system for creating and licensing your IP. Members of the first release of this program were able to ask me questions on all aspects of licensing your IP. And their questions were right on target!

This recording gives you immediate answers to anything you may be unclear about. And I illustrate many of these answers with real-life examples from licensing my own IP and helping a number of my clients do the same. So you’re getting truly actionable advice, not some textbook theory.

Here's the deal...

As I mentioned, I’m keeping the price ultra-low on this new program.

Normally, I charge $4,250 when IP Licensing Made Easy is presented as a 6-week coaching program. And to have me work with you 1-to-1 to license your IP, the fee is $8,500 plus 20% of the profits this process produces for you.

But for this program, I’ve taken the full set of materials from the coaching program, improved them substantially, and put them into a self-guided course format.

This allows you to take the training at your own pace, without having to show up for scheduled sessions where there’s no flexibility. And it also allows me to massively reduce the price.

So I’m steeply dropping the price from $4,250 down to just $1,297. That’s a full 69% discount.

Here’s how to lock in your copy now

This self-guided version of IP Licensing Made Easy is now available on a members-only training site. You’ll get complete access to everything within minutes of placing your order.

And remember, because this is a self-guided version that doesn’t require 6 weeks of my providing live training and coaching, I’m steeply dropping the price from $4,250 down to just $1,297.

However, at this deep discount, all sales are final. There are no refunds and no returns and by placing your order you agree to these terms.

To get started right now on licensing your IP hundreds of times, click here:

I believe anyone who follows my simple, 8-step system can quickly create their own IP and license it hundreds or thousands of times – and repeat this over and over again, quickly making back the cost of this program many times over.

Regards,

Bob Serling

P.S. Here’s the legal stuff.

First – As mentioned, because you’re getting all the materials from the Coaching version of this program that sold for $4,250, plus all the new material that greatly expands your ability to make sizable commissions by licensing your Intellectual Property, all sales are final. And there are no refunds or returns.

Second – Purchasing IP Licensing Made Easy grants you the right to use it for creating and licensing your own Intellectual Property only. You may NOT use it with clients or give, share, or sell any part of the program to anyone else. Doing so is a violation of international copyright and trademark laws.

Third – Sorry, but my lawyer wants me to make sure to state this stuff so it’s clearly understood.