Why do so many seemingly good products and services fail? And how can you create products and services your customers will love, buy, and rave about to others?

In this training, you’ll see how the failure of 5 major cat food brands reveals the key to creating products and services that stand out as the only choice for your market. And how an innovative process called Customer Driven Design uses a new form of deep customer intelligence to create products and services you know in advance your customers will love.

Along with a complete description of the 9-step process used to get great results, you’ll get case studies of companies that have used this process to: catapult a toy company from middle of the pack sales to a valuation of more than $5 billion in just two years… take the seed of a “worst case” product idea and restructure that product to produce a 410% increase in sales… and much more.